Measurement and use of market response functions for allocating market resources by Vithala R. Rao

Cover of: Measurement and use of market response functions for allocating market resources | Vithala R. Rao

Published by Marketing Science Institute in Cambridge, Mass .

Written in English

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Edition Notes

Report no.86-105.

Book details

Statementby Vithala R. Rao and Darius J. Sabavala.
SeriesTechnical working paper / Marketing Science Institute research program
ContributionsSabavala, Darius J., Marketing Science Institute.
ID Numbers
Open LibraryOL13863254M

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